Having holiday sales
Q: Is it permissible for businesses to have holiday sales that are not related to Black Friday or Christmas?
A: It is permissible. However, as a precaution, abstain from having a sale during the kuffaar festive season so that you do not resemble the kuffaar in any way and you do not come under the purview of the following Hadith:
عن عمرو بن الحارث ، أن رجلا دعا عبد الله بن مسعود إلى وليمة ، فلما جاء ليدخل سمع لهوا ، فلم يدخل ، فقال : ما لك رجعت ؟ قال : إني سمعت رسول الله صلى الله عليه وسلم يقول : من كثر سواد قوم فهو منهم ، ومن رضي عمل قوم كان شريكا في عملهم. (إتحاف الخيرة المهرة رقم 3297)
Rasulullah (Sallallahu Alayhi Wasallam) has said, "The one who adds to the numbers of a certain group (engaged in wrong), will be counted among them in the sight of Allah Ta'ala, and the one who is pleased with the actions of a certain group will be regarded as equal and part of them in their actions."
And Allah Ta'ala (الله تعالى) knows best.
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