Deceiving people in business

Q: My aunt gave me a business idea that firstly I should sell food with good fillings like I should sell pizza with some good amount of filling and as soon as people would start buying it more, then at that time I should use less fillings for the pizza. Is this considered fraud, even though I didn't appreciate her or said that her idea is right. So is my aunt doing fraud - sin?

A: Misleading and deceiving is not permissible.

And Allah Ta'ala (الله تعالى) knows best.


Answered by:

Mufti Ebrahim Salejee (Isipingo Beach)