Marking items at a higher price due to people asking for discounts

Q: Someone owns a shop. Because people often ask for discounts, they mark the items higher, so when people ask for discounts, they give it and still get their desired profit. 

Eg. He wants a profit of R50 for a R100 item. However, knowing that people will ask for a discount, he marks the item as R200. So when people ask for a R50 discount, he gives it to them and still gets his desired profit. Is this permissible in Shari'ah or is that money haraam?

A: It is permissible.

And Allah Ta'ala (الله تعالى) knows best.

Answered by:

Mufti Zakaria Makada

Checked & Approved:

Mufti Ebrahim Salejee (Isipingo Beach)