Q: I would like to seek guidance regarding promoting a women’s modest clothing business on Instagram.
1. Is it permissible to advertise modest clothing using female models if their faces are covered or not shown at all (for example, only showing the lower body such as the outfit from the shoulders down or waist down)?
2. If using human models in this way is not permissible, would it be allowed to use AI-generated images to promote the clothing, where the “model” is not a real person and the face and eyes are also covered or not shown (only the lower body is visible)?
My intention is to maintain modesty while still presenting the clothing in a presentable and appealing way for customers.
A:
1. This is against modesty and shame. Will any person appreciate that his mother's body is shown wearing a dress?
2. Whether it is the image of a real person or not, it is the image of a woman and this is not at all in keeping with modesty and shame.
And Allah Ta'ala (الله تعالى) knows best.
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